Beyonce: How the Greatest Marketing Plan Involved No Marketing At All
(Huffington Post) Without a single, a video or even so much as a hint from her label to stores or press, one of the biggest stars of all time has released an entire new album. In a world where everyone has a cameraphone and one person’s tweet can go global in a matter of minutes, the fact that she and her team were able to pull this off is unbelievable. And yet, it’s Beyonce — would we really expect anything less? Secrecy aside, the self-titled fifth set from Queen B is a triumph. This is Beyonce’s punk rock, screw-the-establishment album in every way. Instead of safe, established top 40, she’s crafted an LP of avant-garde-leaning, genre-bending, and certainly not radio-friendly R&B/pop that feels like more like Miguel than Rihanna or Gaga. ‘Beyonce’ is easily the singer’s freest and most interesting collection of her career. Everything a pop star should do, she did the opposite.
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