Leaders gather to discuss local tourism development
(Mountain XPress) About 150 community leaders gathered Dec. 11 to discuss Asheville’s strengths as a tourism destination, learn about new projects in the works, and share ideas for the future. “Asheville has a really strong brand. We hear about Asheville all over the country,” reported keynote speaker Mike Konzon, principal at PGAV Destinations, a global leader in the the business of planning and designing tourism sites. He encouraged local leaders to maintain the sense of the town’s authenticity – even as it takes intentional steps to increase visitation. “Authenticity is what separates Asheville from Greenville or any other place people want to go,” he said.
Read the full story HERE>