Leaders gather to discuss local tourism development

(Mountain XPress) About 150 community leaders gathered Dec. 11 to discuss Asheville’s strengths as a tourism destination, learn about new projects in the works, and share ideas for the future. “Asheville has a really strong brand. We hear about Asheville all over the country,” reported keynote speaker Mike Konzon, principal at PGAV Destinations, a global leader in the the business of planning and designing tourism sites. He encouraged local leaders to maintain the sense of the town’s authenticity – even as it takes intentional steps to increase visitation. “Authenticity is what separates Asheville from Greenville or any other place people want to go,” he said.

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Posted on December 12, 2013, in Uncategorized. Bookmark the permalink. Leave a comment.

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